Use Your Recorded Webinars for Online Lead Generation

The traditional way to use webinars for lead generation is to invite people to register for a webinar that educates your customers about new solutions to their problems, and builds upon your reputation for thought leadership in your industry.  This is a great way to qualify prospects that may be ready to buy within the next year, and push them into the sales funnel (see Understanding the Lead Generation Funnel). Unfortunately, most of your invitees will miss your webinar because they are busy during the scheduled webinar session.

Here’s the good news. Webinar platforms like  WebEx and GoToMeeting can create a recording of your webinar. So you can get more out of that webinar inviting prospects to watch the recorded webinar — that is, by using it as the offer in an online lead generation campaign. Let’s say you invited 2000 contacts to participate in a webinar. Typically, you will get 100 or so people to register for the webinar, and about 20-25 will participate at the scheduled time.

After the webinar, you can conduct a follow-up email to the original list, inviting them to follow a link to a landing page with the recorded webinar. Statistics show that about 200 people will follow the link and watch some or all of the webinar, increasing the leads by a factor of 8-10x.

If you are a company with channel partners, such as VARs or distributors, you can also give recorded webinars to your channel to help them improve sales. Normally, webinars include an introduction that is branded for the corporation, followed by the webinar and then a Q&A session. You can let your partners re-brand the introduction and execute their own email campaigns. They benefit from the webinar and improve their brand without the expense of running the webinar. The corporation controls the message, so there’s no risk of conflict in the message the channel is delivering to the market.

There are several things that Swyzzle does to make it all easy:

  1. You can upload the recorded webinar to Swyzzle and create a simple show containing the webinar. Add links within the show to other web pages that visitors can click to delve deeper into your subject.
  2. Without editing the recording, you can create a customized channel branded introduction using your logo, website and contact info prior to the start of the webinar. This is an easy way to leverage well-produced informative webinars and engage potential customers in a dialog with your company.
  3. Swyzzle tracks the viewing of the show and provides detailed reports that identify and qualify your leads so you can follow up with sales calls.

We also provide lead generation services turnkey, so you can offload the whole thing to us.

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