Posts Tagged ‘lead generation’

Webinar: Leveraging video for lead generation

Swyzzle and SalesFusion will host a webinar tomorrow, March 10th, at 2:00 pm EST on “Leveraging video to increase lead generation”.

Webinar: leveraging videe for online lead generationThis is a compelling look a the growing role video plays in the lead generation process. This live webinar will cover a variety of topics that will help you explore new ways to leverage video in your marketing mix.

You can sign up by clicking this button:

http://www.msgapp.com/c.aspx?l=CHZD0000010904084000YYY1AD

The session Agenda includes discussion around…

  • Video’s growing role as a selling tool
  • Integrating video into demand generation
  • Use cases – how, when and why to use video
  • Video and Social Media – the YouTube effect
  • Video as a prospecting tool – the email tie-in
  • Extending your webinars with video
  • Tracking video metrics

The use of videos and other multimedia is growing in popularity amongst savvy marketers. there are a myriad of new technologies and channels in which video adds to richness of your campaigns.

SalesFUSION and Swyzzle have teamed up to provide an in-depth review of the trends, tactics and metrics you need to be aware of relative to this.

Targeted Television Post on MediaPost.com

Targeted TV on MediaPostTake a look at this article on MediaPost.com that captures the reasons for our focus on “targeted television” for marketing and lead generation. Specifically, it talks about how video ads’ performance drastically improve when targeted to the right demographic audience. People always prefer information – whether entertainment or promotion; whether stories, video content, or advertising – that is tailored to their interests.

The article also addresses an important concern for marketers who want to use video in email campaigns – where to get good video creative – saying that existing 15-second and 30-second spots can be used effectively for email marketing. If you have the budget and enough time to produce custom video for marketing, that’s what you should do. But if not, you can use existing video content from your media library with very good results.