Posts Tagged ‘demographics’

Targeted Television Post on MediaPost.com

Targeted TV on MediaPostTake a look at this article on MediaPost.com that captures the reasons for our focus on “targeted television” for marketing and lead generation. Specifically, it talks about how video ads’ performance drastically improve when targeted to the right demographic audience. People always prefer information – whether entertainment or promotion; whether stories, video content, or advertising – that is tailored to their interests.

The article also addresses an important concern for marketers who want to use video in email campaigns – where to get good video creative – saying that existing 15-second and 30-second spots can be used effectively for email marketing. If you have the budget and enough time to produce custom video for marketing, that’s what you should do. But if not, you can use existing video content from your media library with very good results.