B2B Lead Generation

We offer B2B lead generation services to help companies with marketing campaigns using Swyzzle shows (or, as we call them, multimedia marketing campaigns). The goal is to find prospects who are looking to buy your products – real, qualified leads that your sales team can pursue. These campaigns are especially effective if your company has a high involvement product or service – where the sale doesn’t normally happen without a demonstration or a problem-solving session.

At first you’re likely to need help to execute this sort of campaign. You already have many of the tools, like presentation materials, white papers, case studies and fact sheets. The challenge for most companies is to pull them together into a marketing campaign that prompts prospective customers to raise their hands and tell you they are looking for your product. The multimedia you create with Swyzzle can be as simple as you like. It can be a basic slide show made with pictures, you add audio (like a voice-over or music) tracks, or videos. You can use existing content your company produced for other reasons, like a webinar.

Here’s how a multimedia marketing campaign project like this works. There are three parts:

  • Discovery - To run a successful lead generation campaign, we first need to define  “success” . Are you trying to get new customers? Let your existing customers know about new products? We start by talking with you to understand the goals of the campaign, your company’s value proposition, and what materials you have that can be used. We’ll agree on the contact list for the campaign. It’s also important to understand the company’s personality – is your company serious or  funny? Stodgy or edgy? Having answers to these questions helps assure that your content is valuable to your audience and something your company will be proud to share.
  • Production - We have to produce a show, an email to send to your contacts, and a multimedia landing page with the show embedded on it – normally in that order. We start by developing a show concept that achieves the goals set down during discovery. We’ll plan it out by story-boarding the show, selecting documents and web pages viewers will open for more information. Then we’ll produce the show, getting approval along the way to ensure we end up with a great show. The look of the email and landing page will match the show, but we’ll make sure the message is enticing so people will want to watch it.
  • Execution - Now it’s time to distribute the email and track our results. The global analytics captured by the Swyzzle player let you know who opens the email, who goes to your landing page, how much they liked the show and what they cared about. This is how you know how successful your campaign is, and identify leads so you can follow up and make sales. Swyzzle reporting tells you which parts of the show your viewers are watching and if they followed through to get more information. You’ll know the parts of your show that were of highest interest and which documents they viewed.

Multimedia and video increase the rate of conversion of page visits to leads. It’s no longer necessary to avoid using them because it’s difficult. It’s easy. You can do it. And it will help you increase sales for your company.

Ethel Merman Killed by Spam!

Well, actually, the Ethel Merman web site EthelZings that we created to test Swyzzle on a Ning network has been clobbered by Spam. It’s currently hosted on  Ning.com’s social network platform. Not for long, though, because spammers have arrived. First there was a blog post advertising Viagra. We changed the settings to require approval of blog posts. Then came members whose member pages were advertisements for Levitra, Cialis, Oxycontin – none of which have
ever been endorsed by Ethel, as far as we know. It’s all bad news for Ethel Merman and for the disappointed members of the community (the non-spam members, anyway).

It’s Ning’s problem to solve and we’re sure they’ll handle it, but we want to try something different anyway. The site will be moving soon, probably to a hosted Wordpress site.

For a while, you’ll still be able to get to EthelZings at http://ethelzings.ning.com. But the show that made it all happen, Ethel Zings Rock – Show #1, is right here. Here it is – Ethel’s debut and, temporarily at least, her swan song:

Posting Your Multimedia Swyzzle Show in a Blog

We have been posting Swyzzle shows on different blogging sites to see which blogging sites are the best. So far, we tried out Blogger, WordPress and Ning (we use TypePad for this blog).

Ning

Ning is a social network site which lets you to create a community where any member can post to the group. It is a useful site if you want to be able to:

  • invite members who have a shared interest
  • let any member post to the blog
  • schedule group events
  • chat amongst the members
  • start discussions topics
  • use their RSS feed function
  • add photos and videos

We were able to post a Swyzzle show to our Ning blog post with no problem.

WordPress

WordPress has two ways to use it’s blogging tool. You can either host the blog on their site (WordPress.com) or you can use their software and host the blog on your server. I think most people do not want to take on hosting their own blog unless they are technically savvy.

Using WordPress.com, we created a nice looking blog within two hours of signing up. Then, we tried to post a Swyzzle show and learned WordPress doesn’t let you post Flash objects. Period.

This was a bit of a shock, since WordPress is one of the most popular blogging sites. We requested a refund and it is on its way.

Blogger

Blogger is also very easy to set up and it’s simple to add a Swyzzle show.

TypePad

We’ve posted many Swyzzle shows on our TypePad blog. It’s a no brainer. TypePad has excellent support. It’s a little more expensive than WordPress, but, as we all know you get what you pay for.

New Look for Swyzzle Home Page

Swyzzle’s home page has a new look! We’ve designed the web site to help our visitors better understand what we do and why it’s creating a stir.

Happy New Year from Swyzzle

Happy New Year to Swyzzle members and fans as we look ahead to new opportunities! While 2009 was a difficult year for many of us, we have high hopes and expectations for 2010, and we wish you the very best in yours.

We have a lot happening this year, starting with a visit to the National Retail Federation Annual 2010 trade show in New York, where we’ll be talking about what Swyzzle can do for retailers. We’ll also be releasing an updated web site within a couple weeks to make it easier to find information and help. And very soon we’ll have an announcement to make about some new product features. That’s just what’s happening in January, so you can count on lots more.

We’d like to help you have a successful year. Tell us what your goals are for 2010 and how Swyzzle can help you achieve them.

Here’s wishing you the very best from the Swyzzle team.

12/08/2009 Press Release

Swyzzle Nominated for OnMedia’s Top 100 Technology Innovator Award

Award honors game-changing technologies creating new business opportunities in the digital world; 2010 winners to be honored at OnMedia NYC Conference February 1-3

Atlanta start-up Swyzzle (www.swyzzle.com) has been selected as a nominee for the 2010 OnMedia Top 100 award, a power list of emerging companies with disruptive technologies creating new business opportunities in media, advertising, marketing, branding and public relations.

Swyzzle’s multimedia technology platform and its flagship product, the Multimedia Storefront, were nominated in the category of Technology Enabler based upon five primary criteria: innovation, market potential, customer adoption, investor value creation and media buzz. Nominees were selected by the editorial team of AlwaysOn, the Silicon Valley media company that profiles emerging companies in the traditional IT, CleanTech, and digital media industries.

“This nomination represents the first national recognition of Swyzzle’s unique multimedia technology platform and its broad applications for digital marketing,” said Mark Krikorian, founder and CEO of Swyzzle. “Swyzzle’s Multimedia Storefronts can be used by media content owners to monetize their media libraries, by ecommerce platform owners to strengthen their feature set, and by large and small enterprises looking for a new way to drive online sales.”

Other companies are nominated for the OnMedia Top 100 award in the categories of Advertising Service Providers, Community Platforms, Digital Publishers, Mobile Marketing and Advertising, Next Generation Search, Online Advertising Networks, and Web and Media Analytics.

Swyzzle’s flagship, the Multimedia Storefront, integrates multimedia advertising with web storefronts into a single marketing platform. Swyzzle users drag-and-drop their own multimedia files – text, video, audio, music, graphics and photos – into “scenes” of a show promoting their products. A Swyzzle show aims to minimize “exit points” where customers abandon the online shopping experience. Ultimately, the Multimedia Storefront enables companies to drive sales by propelling more customers faster from a web advertisement to the shopping cart.

The Swyzzle player comes equipped with next-generation web analytics system with unsurpassed tracking of second-by-second viewing behaviors and other emetrics. It also has a Universal E-Commerce Adapter any company can use that enables customers to click directly and in real time from any product they are viewing in the multimedia show to the company’s storefront. To view a demo that explains how Swyzzle works, visit the home page at http://www.swyzzle.com. To see other examples of Swyzzle shows, visit http://www.swyzzle.com.

About Swyzzle

More than simply video, Swyzzle enables companies to create MultiMedia Storefronts that integrate multimedia advertising with web storefronts, collapsing the marketing tools of multimedia, storefronts, shopping carts and a reporting system into a single platform. For individuals, Swyzzle enables users to easily create their own multimedia shows to post to the web. Swyzzle also allows individuals to earn residual income by promoting Amazon.com products to their web communities. Swyzzle is dedicated to the idea of enabling anyone to better broadcast their businesses and their lives to the Web 2.0 world. http://www.swyzzle.com.

Swyzzle Media Contact: Darrek Porter, 404-394-1347 Darrek@swyzzle.com.

11/09/2009 Press Release

Swyzzle Stirs the e-Marketing Mix with a New Technology: Multimedia Storefronts


Technology Narrows the Gap Customers Travel from Advertisement to Shopping Cart
Swyzzle Collapses Multimedia, Storefronts, Shopping Carts and Reporting Tools into a Single Platform


Atlanta start-up Swyzzle (www.swyzzle.com) today announced a new web marketing platform, “Multimedia Storefronts”, to enable companies to drive online sales by propelling more customers faster from a web advertisement to the shopping cart. The platform also enables individuals to earn money promoting Amazon.com products to their web communities, or to simply create their own multimedia entertainment shows to post to the web.

Swyzzle integrates multimedia advertising with web storefronts into a single marketing platform. The platform aims first to engage more customers using the power of multimedia. Swyzzle users drag-and-drop their own multimedia files – text, video, audio, music, graphics and photos – into “scenes” of a show promoting their products. After engaging the customer, a Swyzzle show aims to minimize “exit points” where customers may get distracted and abandon the online shopping experience before making a purchase.

“Our new e-marketing platform seeks to enable e-marketers to increase online customer conversion rates by better leveraging the power of multimedia,” said Mark Krikorian, CEO of Swyzzle. “By collapsing these key e-marketing tools – multimedia, storefronts, shopping carts and a reporting system – into a single medium, the multimedia advertisement is the storefront, providing a more focused and direct path to purchase. An added benefit is that anyone can use Swyzzle to sell Amazon products with our embedded Amazon interface, or to create multimedia shows instead of simple video for social networking on the web.”

The Swyzzle player enables companies to embed unlimited products into their multimedia web ad. The player comes equipped with a Universal E-Commerce Adapter that enables customers to click directly and in real time from any product they are viewing in the multimedia show to the storefront for that product. The platform also has an embedded reporting system that provides precision metrics of each customer’s viewing behaviors to guide future e-marketing strategies.

“The world of e-marketing needs a more effective platform to pull online shoppers from a web ad to the shopping cart,” said John Minahan, owner and CFO of Working Media Group, named recently by Inc. Magazine as the 4th fastest growing private media company in the U.S. “Swyzzle’s Multimedia Storefront represents a conceptual e-marketing breakthrough that holds great potential for e-commerce.”

Swyzzle will begin actively marketing the Swyzzle solution to customers in the near future. To view a demo that explains how Swyzzle works, visit the home page at www.swyzzle.com. To see other examples of Swyzzle shows, visit http://www.swyzzleshows.com.Icon_pdf      

About Swyzzle

More than simply video, Swyzzle is a multimedia e-marketing platform designed to increase the speed and likelihood that online customers respond to your e-marketing campaigns and move to your shopping cart. Swyzzle enables companies to create MultiMedia Storefronts that integrate multimedia advertising with web storefronts, collapsing the marketing tools of multimedia, storefronts, shopping carts and a reporting system into a single platform. For individuals, Swyzzle enables users to easily create their own multimedia shows to post to the web, bringing multimedia production to the fingertips of virtually anyone. Swyzzle also allows individuals to earn residual income by promoting Amazom.com products to their web communities using Swyzzle’s built-in interface with Amazon. Swyzzle is dedicated to the idea of enabling anyone – from technology novices to technology experts – to better broadcast their businesses and their lives to the Web 2.0 world. Swyzzle is a privately-held company headquartered in Alpharetta, Georgia. For more information visit www.swyzzle.com.

Swyzzle Announces New Release with Improved Useability

There hasn’t been a lot of noise on this blog in quite some time, but we’ve got a lot to shout about! We’ve just released the latest version of Swyzzle with many improvements based on comments and suggestions from our members.

Performance Reports

We’ve added six new reports to help our members to understand how their shows are doing and how much money their making on a show by show basis.


ReportSnapshotForBlog

click to enlarge

Online Help

Swyzzle’s online help provides detailed explanations on how to build a show and includes tutorials created with Swyzzle’s own editor. You’ll also find a Getting Started guide and FAQ.
OnlineHelpforBlog
click to enlarge

Editor Improvements

The Swyzzle show editor has been a tough nut to crack with regard to useability, but with this release it’s been revamped to be more intuitive than ever.
EditorSnapshotforBlog

click to enlarge

Faster Load Time

We’ve optimized the Swyzzle player to reduce the time it takes to load a show.

Visit Swyzzle.com and let us know what you think!

Swyzzle Demonstrated at FutureMedia Georgia

We attended FutureMedia Georgia yesterday at Georgia Tech. The goal of this conference was to explore what’s next in digital, social, and multimedia.

FutureMediaGA

We demonstrated the highlights of Swyzzle to investors and digital media experts, not to mention our entrepreneurial peers.

We demonstrated Swyzzle’s authoring tool, performance reports, embedded shows and the site itself. What was surprising (or not surprising to us) is the excitement over the performance reporting that we have available. Performance reporting for e-commerce sites is often an afterthought. Swyzzle was designed from the start as a platform to build shows that could be enabled as a storefront. With this in mind, we noodled on what author’s might want to know:

  • Did this show make money?
  • How much did it make?
  • What did my viewer’s buy?
  • When did they buy it?
  • Is there some part of this show that they like the most?
  • If they didn’t watch the whole show, when did they quit watching?
  • Is it the same spot where everyone else stops watching?

You can find these reports when you login into Swyzzle and select the My Visitors tab which opens the Author Dashboard. Armed with this type of information, an author can review and tweak their show to make more sales. Authors will know exactly where problem areas are in their show. And by problem, we mean areas where viewers became disinterested and left the show. This is very sought after information in the e-commerce space, let alone for our very own Swyzzle authors.

Build a show, publish it and then go see the Dashboard to find out what your viewers are watching!

Swyzzle CEO Explains Our Multimedia Storefront Using Swyzzle

We just posted a new show on the Swyzzle home page that’s a Swyzzle show about Swyzzle. Yeah, if there’s a rule about how many times you can say your company’s name in one sentence, we just broke it. But anyway, the show gives a good idea about what we think you’ll like about Swyzzle.

Here’s what you should notice about the show:

  1. The show was really easy to create. It would have been easier if the talent was more cooperative (I’m talking about me, not the teenagers), but if you can use PowerPoint or Google Presentations, you can jump right into Swyzzle.
  2. All of the clips are stored on our server as files (private, accessible only to the author) played when the show is played. If we decided to change out the “baby drummer” viral video for another one, we could just change that .flv file and the show is immediately updated all over the web.
  3. Playable media (audio and video) play through multiple scenes. That means you can play a 30-second video and cycle through several slides with pictures, text or voice over. We do this in the segment where we talk about Steven Spielberg, my hero.
  4. There are Amazon products for sale in the show. We dropped three products, a drum set, an iPod and the Jaws DVD in the show. Click on the iPod, and the Swyzzle storefront opens on the offer page for the iPod with the other two shown at the top of the page. You can read reviews, do research, add to the shopping cart, and purchase at checkout. If someone buys a product, the author makes money!
  5. The author gets “tracking and reporting” software that provide marketing metrics to better understand customers and help your future marketing strategies.

Swyzzle is fun and easy. You can try it without a login (if you want to keep your show, you’ll need to create a login so we can find it when you come back). If something seems hard or doesn’t work the way you’d expect. You can send a comment while your using it (Help->Email Swyzzle) or put a comment anywhere on this blog and we’ll do something about it. Give it a whirl (should I push it and say “Swyrl”)?

Page 3 of 11«12345»10...Last »