For media content owners
If you have a media content library, Swyzzle provides a unique new way to monetize it by promoting your products within and adjacent to that media. How?
Using the Swyzzle platform, first drop the media content of your choice into the Swyzzle player to create a “show”. The next step is product placement. Just drag-and-drop selected products – either your own products or those from Amazon.com – into the show and they appear in the Swyzzle product carousel that is adjacent to your show. As viewers watch your content (and any additional text, graphics, photos, etc. you wish to add to your video), they can purchase the products in the carousel with a click or two.
This quickly transforms your selected media content into a multimedia advertisement that provides a very focused, entertaining and direct path for customers to make an online purchase.
There are a number of different benefits for media content owners:
- Easy to update content using the Swyzzle editor
- Monetize content even when it is on third party web sites
- Content changes are reflected instantly, everywhere it is posted on the web
- Detailed tracking and reporting give quality data on your media – what is working, what isn’t
- Advertisers benefit from clear ROI of pay-for-purchase
- Prevents illegal copyright infringement
