Multimedia Marketing Campaign Production Tools

Many of our marketing services customers want to become self-sufficient running B2B online lead generation campaigns by building their multimedia production expertise. To help them out we created this list of some of the equipment and software that we use to produce multimedia content, so we thought we would share it. We selected these products because they produce a very high quality for the price tag. All of these tools work well with the Swyzzle Multimedia Authoring System for creating multimedia for use in multimedia marketing campaigns and B2B lead generation.

Content creation

If you’re trying to create original from scratch, these are some of the tools you may want to look into.

Swyzzle Multimedia Authoring System

Swyzzle Multimedia Authoring System

Swyzzle Multimedia Authoring System - after you have created content using other tools, use the Swyzzle multimedia authoring system to pull it all together. You can create a show from videos created using Keynote and the Flip, add images you created or touched up using Illustrator and PhotoShop, and add voice over and music you recorded.

Apple Keynote - Keynote is great software for creating slide presentations. There are lots of effects and transitions to choose from. If you’re a PowerPoint user (I am), you’ll be surprised at how much better and easier it is. It’s pretty complicated to open a Keynote presentation on a Windows computer, but you can export to a Quick Time movie. You can then upload your movie to video sharing sites and use it in Swyzzle shows.

Flip Camera - there definitely are better video cameras for video quality, but for recording video at events like concerts or festivals you can’t beat the Flip. It has remarkable audio quality with an internal microphone. We don’t recommend it for video in a studio.

Adobe Illustrator - use Illustrator to create original images using vector drawing. It’s pretty complicated and expensive for the average joe, so unless you expect to be drawing often you might leave it to an expert.

Adobe PhotoShop - use PhotoShop to create or touch up photos and create effects. Same goes for Illustrator.

Microphone - there are lots of good microphones with a wide range in prices. We recommend an inexpensive stand microphone for $10-$20 for good quality sound as a minimum. Higher end microphones start around $60. Just don’t use the built-in microphone in your computer. Experiment with microphone placement before recording to prevent clipping and breath sounds.

Screen Capture and Recording

These software tools are used for capturing what’s happening on your desktop. Create an image by selecting an area on your screen. Create a video by selecting an area on your screen and recording whatever happens in that area. In some cases you can add voice-over or web cam video to the capture.

CamStudio - we used CamStudio for screen capture for things like software tutorials. It’s a very powerful tool, but also expensive. Now we like Jing, which is cheaper and easier. CamStudio has some additional video editing, transcoding and audio features that we don’t really need.

Jing - Jing is a web application for capturing screen images from your computer and recording what you’re doing on your computer. You can turn on your microphone and add audio to the video. The free version only saves videos as SWF files, so you’ll need the premium version to create usable mpeg4 H264, or to save the file to your computer.

Additional screen capture tools we have not tried, but you may want to evaluate include Adobe Captivate and ScreenFlow for Mac.

Video Editing

CyberLink PowerDirector - PowerDirector is an inexpensive full-feature video editing software package. You can crop your videos, fix lighting problems, add audio tracks and more. There are many other video editing tools, but PowerDirector is excellent for the price.

audio editing software

Audacity software

Audio Recording and Editing

Audacity - free, open source audio editing software. Audacity is very versatile. Take existing mp3s and edit them, clean up voice-over and soundtracks for your multimedia. Amplify audio, remove noise, cut out sections, add delay, etc.

Video Transcoding

ffmpeg - converts virtually any form of digital video into any other form and lets you change the video and audio bit rate, quality sized, etc.. It works with video from digital cameras, digital video cameras, iPhones, Flip video, and more. It is a completely command line program with hundreds of switches and settings. It’s complicated and clunky, but incredibly versatile. Don’t mess with it unless you are serious. But if you’re serious, you’ll like it.

Leave a Reply