How Often to Blog, Tweet or Update FaceBook?

During the Atlanta Business Radio show yesterday, Matt Davis asked me how often a business should blog, tweet, and update statuses on FaceBook. Let’s face it, if you’re on Twitter at some poiAtlanta Business Radiont you’ve un-followed someone for spewing tweets – “walking over to the break room”, “think I’ll have french roast today”, “hmm, ceramic or paper cup?”, and so on. People do the same thing with their blogs and FaceBook updates.

Posting or updating too often comes across as spammy and insincere. But if you don’t do it enough, you won’t get any benefit from it. So for a business, what is the right frequency to post, tweet or update?

Now I hate it when someone answers a question by saying “there is no right answer”, so I’m not going to say that even though its true. The answer: you should blog and update as often as you can provide value to your audience. Yes, another non-answer – like when you asked your teacher how long your term paper should be and he said, “long enough”. Your customers, both current and potential, are looking for help. If your social media provides that help, they will find you.

Back to how often. If you are asking that question, it’s probably because you don’t think you are blogging enough. I feel like I’m in a constant state of writer’s block, so I understand. First, ideally you should blog every day or two to three times a week. If you don’t have the time or resources do that, then once a week. If you can’t do that, then once a month. If one a month is a problem, then you need to look for someone else in your business to do it. My dog could blog once a month (it would be a little ruff, though). But if there isn’t someone else, do it once a month anyway. Your customers need you.

As for updates on Twitter and Facebook, ideally once a day if you can provide value. Once a week as a minimum. My dog could tweet once a week.

With all social media, consistency matters more than how often. For a blog, don’t blog twice one month and none the next. The best reason for this is that if you’re not consistent, once a month will turn into once every two months, until you just stop completely.

If you’d like to listen to the entire radio show, click here.

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