Create A Show

Adding A Campaign

As a professional member of the Swyzzle community, you can easily use your show to enhance a marketing campaign. One way marketing campaigns can turn a prospect into a sale is by using salesforce.com's Web-to-Lead Form. The Web-to-Lead form is often used by marketers to allow visitors to enter contact information. This information is then passed on to a salesperson for follow up.

With Swyzzle's campaign feature, each time you embed a Swyzzle show, you can "attach" a campaign to that embedded show, so that information about your visitors viewing history will be collected -- above and beyond salesforce.com's data collection. Using Swyzzle's campaign reporting feature, you'll know how long the visitor watched the show, when they watched it and how many times. Then, you're armed with valuable information about your prospects, before you make a call. You can prioritize your sales calls knowing who has watched an entire show (and who has not). You can see trends in average viewing time and know when viewers stop watching (and adjust your show content to make it more engaging for your them). All you have to do is create a campaign and embed your Swyzzle show and we collect the campaign data for you!

How does it work?

You can designate any customer or campaign information contained on your Web-to-Lead form as Campaign Meta and Swyzzle will collect that data for you. When a visitor goes to a Web-to-Lead page containing an embedded Swyzzle show with a Campaign attached to it, Swyzzle knows to collect the campaign meta for that visitor. You can then view this information by signing in to Swyzzle and going to the My Visitors tab, select the show and see how your campaign is doing.

Preparing to Add A Campaign

In salesforce.com, create a Marketing Campaign.
Create a Web-to-Lead form (with the Campaign ID of the campaign you just created in Step 1) for your company's web site or an email campaign.
Once you've created the form, take note of the hidden input tags in the HTML with customer info you'd like to have available in your Swyzzle visitor reports and view history. Keep in mind, you'll be able to follow up on leads and analyze your campaign success using this detailed information. You can include up to 25 fields from your form.
Keep a list of these input names from the HTML tags, you'll need them to Add A Campaign to your Swyzzle show.

How to choose data for Campaign Meta

If you are unsure which fields you want to include, think about the data you'd like to have about a prospect who visited your site. If that data is in a hidden input tag, you should include it, because these fields usually contain useful data. Swyzzle will collect any data which is loaded at the time the page loads.

If you are sophisticated in your Web-to-Lead form, you may have populated the fields for your visitor (or in additional hidden fields). This practice is often used for a landing page from an email campaign. In this case, just include the important fields in your campaign's Campaign Meta field and Swyzzle will collect the data.

Swyzzle will only pull data that you tell it to in the Campaign Meta field. Include whatever fields you'd like to monitor and when you see your reports, you'll be glad you did!

Add A Campaign

To add a Campaign to an embedded show:

Sign in to Swyzzle and navigate to the Manage My Shows tab.
Select the show you'd like to add a campaign to.
In the Share This Show section at the bottom of the page, select the Campaign? checkbox.
Note: If you are not a Swyzzle professional level member, this button does not appear.
After clicking the checkbox, the Campaign drop down will be displayed along with the Add Campaign button. If you already have a campaign you'd like to attach this show to (it is displayed in the drop down), select it. Otherwise, click Add Campaign.
Enter a meaningful and unique Campaign Name of your choice for the new campaign.
Enter Campaign Meta for this campaign. Campaign Meta must be a comma-separated list of text fields. These text fields must exist in the Web-to-Lead form as a hidden input tag. For example, suppose you opened your Web-to-Lead form, at a minimum you'll see these two input tag lines, somewhere in the page, along with a lot of other input tags if you are getting the most out of the Web-to-Lead functionality:
<input type="hidden" name="oid" value="000000000000uJM" /> <input type="hidden" name="Campaign_ID" value="999999999999HGV" />

If you want these two fields to be included in your Swyzzle reporting, add them to your Campaign Meta field like this: oid, Campaign_ID
Next, enter the Campaign Tag field, in the sample above, you'd enter this: Campaign_ID
Click the Add Campaign button
Select the newly added campaign from the Campaign drop down.
Click the Create Embed Tag button. Paste the embed tag into the landing page.

Important!

Before your campaign goes live, we recommend that you verify that the embed tag contains your campaign id. The best way to do this is to paste the Swyzzle embed code into your HTML and look for the Swyzzle show URL which should include cid=N at the end of the string (N equals a number). Below we've highlighted the text you are looking for.

Sample embed code:

<object id="35f549e3-ff1a-49be-97d8-8cf2933a7368" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" type="application/x-shockwave-flash" align="middle" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" width="485" height="525" allowScriptAccess="always" pluginspage="http://www.adobe.com/go/getflashplayer"> <param name="movie" value="http://localhost:8080/Swyzzle/Swyzzle.swf?eid=35f549e3-ff1a-49be-97d8-8cf2933a7388 &cid=1 "/> <param name="play" value="true"/> <param name="loop" value="false"/> <param name="quality" value="high"/> <param name="wmode" value="transparent"/> <param name="allowScriptAccess" value="always"/> <embed src="http://localhost:8080/Swyzzle/Swyzzle.swf?eid=35f549e3-ff1a-49be-97d8-8cf2933a7388 &id=1 " quality="high" wmode="transparent" width="485" height="525" name="Swyzzle" align="middle" play="true" loop="false" allowscriptaccess="always" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer"> <embed><noembed> <a href="http://localhost:8080/SWApp/?lid=35f549e3-ff1a-49be-97d8-8cf2933a7388 &cid=1 ">My Show Title</a> <noembed><object>